Oakley was named after the owner's dog. Do you know what kind of dog it was? Read on!

Every company has its own personality. In some cases, the personality of the company is difficult to distinguish, it is blurry. In that example, the wishy washy or nondescript persona is exactly what the company was conspiring to achieve.

Other companies are the complete opposite and take on the big booming personality of a key owner or founder. This is especially true for entrepreneurial companies who credit their earliest beginnings due the sheer will of a dynamic founder or creator.

Founder Jim Jarred is a hungry, passionate man. He started the company by selling parts for motorcycles out of the trunk of his car in the 1970s. Riffing within the moto-industry, he began to design performance goggles for motocross riders. Here he found the early success that would eventually land him on the Forbes list of Richest People in the World in the early years of the 21st Century.

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HUSH and Nike Make Enter Agreement // New York-based HUSH has collaborated with the brand Nike to bring diversity of style and imagery to the iconic brand with a series of large format images displayed in Niketown and NikeID stores throughout the United States and Europe. The dynamic imagery, so hot, by the way, is delivered directly to the consumer through two core concepts. In Splash, a blank white shoe stomps into a puddle of paint. In Stitch, a sneaker shoe is frozen in time as new layers and colors are sewn onto it. Both of these displays are perfectly paired with an expansive wall filled with Nike shoes in an array of all colors and styles.

"Nike is the kind of company that continually strives to reinvent its image and reach millions through its brand identification. We relish the chance to work with such a company, aligning ourselves with the same chameleon-like qualities. In the diverse advertising community, we pride ourselves on our ability to provide a wide range of high-caliber work no matter what the project medium," commented HUSH director Marlie Quint.

Concept positioning // Targeting boys and girls aged 13 -19, the ad features well-known basketball stars indicating the concept that Basketball is a Brotherhood.

Mobile viewers who clicked on a text ad posted on various mobile websites (mobisites) were sent to a specially built mobisite where they could choose from a handful of choices, which included calling one of the stars, tailored voicemail on their phones from the stars, specialised ringtones, and wallpaper. How innovative is that?

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