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The American fashion designer Kenneth Cole tells a great story about ingenuity. The story is about more than ingenuity; it is also about drive, determination, entrepreneurship and guile. It is the true story of how he got his business off the ground.

The story is prefaced by some general background about how shoe business was conducted in New York City in the 1980s. The center of the shoe business was the New York Hilton Hotel, on 6th Avenue at 55th Street.

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The Shoe Business by K Cole:

To be in the shoe business, which is what the young Kenneth Cole desired, you had to have a lot of money -- enough funds to open a showroom or take an expensive suite at the Hilton when the shoe buyers were in town. - Kenneth Cole

Cole had the idea to rent a truck and park it in front of the Hilton and sell his shoes without the Hilton's high exhibition fees. You cannot park a truck in New York City and leave it there unless you are a NYC vehicle, a utility truck or making a movie. This is where Cole made his move: he changed the name of his company to Kenneth Cole Productions and applied to the city for a permit to shoot a movie called, "The Birth of a Shoe Company."

Kenneth Cole graduated from Emory College and has been very generous to his alma mater. Follow this link to see his foundation in action.

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