In 1964, one designer joined up with five other employees to form a new company to create the Silhouette sunglasses brand. The essential idea's core eyewear philosophy was much more than to correct imperfect vision in the eyes.

Rather, this group of eyewear visionaries belived eyewear could be a more fashionable and stylish accessory used day-to-day and featuring unique designs.

For several decades, Arnold and Anneliese Schmied became the inventors of frame fashion - in that their aim was to make glasses to make you look better instead of glasses to make you see better. The company was established in Linz then.