Oakley Drops Styles, Causes Riots - Is that true? No, not really. Not at all as a matter of fact. While it is true that the great American sunglasses brand, Oakley does have to drop styles each year. Retailers and customers expect fresh designs each year. They will devote premiere shelf space to the latest styles. As a consequence, some styles do have to be dropped from the line to make room for the freshest. When one of the styles becomes discontinued, then in some circles, Oakley collectors, those styles become more valuable. Original packaging increases their value. There really are circles of folks who consider themselves "Oakley Connoisseurs!" File: Oakley Sunglasses - Styles be dropped