A little blog about sunglasses and fashion companies: Most people don't know that Ralph Lauren grew up in the Bronx. But far fewer people know that President John F Kennedy also spent time growing up in the Bronx. Yes, that is true. His family lived in Riverdale while he father worked on Wall Street in the late 1920s. And this boy from the Bronx later went on to marry Jacqueline Bouvier. At this point she became Jackie K but nobody called the First Lady that! It was when she went on to become Jackie Onassis that she was tagged with the nickname Jackie O. Her spirit lives on in large round oversized sunglasses that we still call Jackie O sunglasses. Italian designers Dolce & Gabbana are partners in life as well as in the fashion business

Would you like to read a little bit more about the Bulgari company?

At the same time as the Camelot story of the 1960s was being written, a French skier named Jean Vuarnet became the Olympic Gold Medallist Downhill Ski Champion at Squaw Valley in Utah. In a flash of marketing brilliance he and his team captured the excitement of the times by launching the brand of Vuarnet Sunglasses that today continues to bear this champions name. Isn't it funny that Mario Prada would not let the women members of his family into his work areas, yet it was the women in the family who saved the Italian fashion house and sunglass designer in the late 20th Century? We thinks its funny and ironic! The name of the Oakley company, which creates high technology sports sunglasses came from the owner's dog? You will have to read our company story to find out which type of pooch it was! Before they turned their design attention to sunglasses, the Burberry family created the trenchcoat for the British military.

The Costa del Mar company is an American Company who honors the US Military each year with a great day on the water each year with professional captains and commercial boats. In the 1980s outdoor sporting goods benefited from advances in materials and composite materials. This enabled manufacturers to create more lightweight and durable skis, snowboards, roller blades and boogie boards. This enabled street athletes to perform more daring feats at greater speeds. This gave rise to what we now know as "extreme sports" and as it relates to sunglasses, thus began the "performance eyewear" category. Leaders in this category are the Bolle company, Gargoyles, Smith and Police Sunglasses.