Twenty years later, in 1990, he designed the costumes the pop singer Madonna and her dancers wore on her Blond Ambition tour. With their extreme design of pointed cup breasts, the costumes were hard to miss and even harder to forget. A perfect match for the ambitions of both the designer and artist.
Jean Paul Gaultier has also worked in close collboration with Wolford Hosiery. He popularized the use of skirts in particular kilts on men's wardrobe and the release of designer collections.
Gaultier is also known for a popular line of perfumes. His first fragrance, Jean Paul Gaultier Classique is a women's floral-oriental which was introduced in 1993, followed by Jean Paul Gaultier Le Mâle for men two years later. Both were highly successful, and Jean Paul Gaultier Le Mâle is now the number-one men's fragrance in the European Union based on sales; it also holds a strong market position in Australia and the United States.
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1993: Seizing on the worldwide notoriety of the corset costumes for the Blond Ambition tour, Gaultier turned the corset into a vessel and launched yet another of his perfumes. The corset has become completely identified with him as are the buckles of the house of Gucci. |
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Gaultier caused shock by using unusual models for his exhibitions like older men and full figured women, pierced and heavily tattooed models, and by playing with traditional gender roles in the shows. This granted Jean Paul Gaultier both criticism and enormous recognition.
The third fragrance by Jean Paul Gaultier, the women's fragrance Fragile, was introduced in 2000; however, it is now in limited distribution due to poor sales. Most recently, the unisex fragrance Gaultier 2 was relaesed in 2005. All Jean Paul Gaultier perfumes are produced under a long-term license by Paris-based Beaute Prestige International. |
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