He painted the name Kenneth Cole Productions on the side of the truck and parked it across from the Hilton on the day of the shoe show. Here are Mr Cole's own words:
We opened for business with a fully furnished 40 ft trailer, a director (Sometimes there was film in the camera, sometimes there wasn't), models as actresses, and two of New York's finest, compliments of Mayor Koch, as our doormen. We sold 40 thousand pairs of shoes in two and a half days (the entire available production) and we were off and running. To this day the company is still named Kenneth Cole Productions, Inc. and serves as a reminder to the importance of resourcefulness and innovative problem solving. |
Kenneth Cole is an American entrepreneur who stands for many fine personal and business qualities. We hope to be like him someday soon. |
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