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Persol Sunglasses • Cool Customers Love James Bond  
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Persol scored a big get with its position established as the official sunglasses of James Bond. For a company that began making sunglasses in 1917, staying vibrant and current with contemporary tie-ins and sponsorships is critical in the immensely competitive fashion sunglasses industry.

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American Actor Steve McQueen
The Italy-based company also made a public relations splash in 2006 thanks to the deceased American actor, Steve McQueen. McQueen's wife finally decided to let many of his prized possessions be sold at public auction.

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You won't believe what the final price of his sunglasses sold for at the auction: Read on!

Among these objects were McQueen's personal pair of Persol sunglasses (pictured below, from the auction site).

This pair of sunglasses sold for a staggering $70,200 at the Fall 2006 auction in Los Angeles, California. The blue-tinted Persol shades, worn by the actor in 1968 movie The Thomas Crown Affair. The auction house estimated the sunglasses might draw between $2- and $3,000. Wow!

In the company's earliest years, 1917 through the 1930s, its signature and reputation were built on the goggles styles of protective eye goggles that the founder, Giuseppe Ratti, created for his friends in the emerging aviation, automotive and motorcycle industries. He developed a yellow tinted crystal-based lens that provided clarity and safety for the daredevils. He invented a goggle called, "The Protector." The lenses featured rubber edges attached to the head by elastic bands, a design we all now easily as a goggle, but at the time, it was a clear innovation.

 
 
risky business wayfarer chap sunglasses Those great sunglasses made famous in movies: Risky Business, Men in Black and the Blues Brothers are here!
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Join in the fun! Take our Celebrity Sunglasses Quiz
Sunglasses and eyeglasses are trademarks for many celebrities. We are guardians of Sunglass Culture and hope you enjoy spending some time with us. You'll be amazed!
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Celebrities love Sunglasses! Here are some brands they rep!
anarchy sunglasses In and out of style, anarchy sunglasses are pretty tame overall. • angel sunglasses Will you be able to act like a little devil when you wear Angel Sunglasses? Yes. • arnette sunglasses No silly, it is not the CNN newsman Peter Arnette, it's arnette sunglasses. • aviator sunglasses Aviator sunglasses have come in and out of style for decades. • baby phat sunglasses Russell Simmons, they call him a mogul, who'd a thunk it? He did! • bikini sunglasses Best thing about bikini sunglasses is no workout involved or required! • bolle sunglasses Bolle sunglasses are great for the slopes both before and after. • briko sunglasses Briko sunglasses uses nitrogen technology frames. • burberry sunglasses Did you know the Burberry family invented the military trenchcoat?
 
 

bulgari sunglasses Bulgari designs the most beautiful jewelry in the world! We want it! • byblos sunglasses Byblos, that ancient middle eastern city, now immortalized in sunglasses. • calvin klein sunglasses Calvin Klein has sold the company he started to Philips Van Heusen. • carrera sunglasses Carrera sunglasses are known throughout the world for beauty. • cartier sunglasses The Cartier house began as jewelers in Paris France. Royal relationships help. • chanel sunglasses Not many people know tha that Coco Chanel took a Nazi lover. • christian dior sunglasses Christian Dior, the original French designer, died in his 50s. • costa del mar sunglasses The costa del mar company are American patriots. • diesel sunglasses Diesel has so many different fashion accessories, sunglasses are one. • discount sunglasses Everyone wants your attention for cheap and discounted sunglasses. • dkny sunglasses Donna Karan, New York girl, makes good in the fashion world internationally. • dolce gabbana sunglasses Mr Dolce and Mr Gabbana are Italian designer with worldwide fame. • dragon sunglasses Will you scare little children wearing dragon sunglasses? No, it's safe. • fendi sunglasses We love the buckle on the sides of Fendi sunglasses -- the bags, too! • gargoyle sunglasses Have you ever seen the gargoyles on top of the Chrysler Building in NYC? • giorgio armani sunglasses Such a handsome guy, Giorgio, and what a fashion genius this Italian is! • gucci sunglasses Did you know the Gucci family still has their finger in their business. • Sundog Eyewear Sundog Eyewear is for the serious golfer who wants to be a winner! • hobie sunglasses You simply cannot be part of Hobieworld without Hobie sunglasses. • jean paul gaultier sunglasses Bad boy jean paul gaultier is a fashion designer and designs for movies! • kenneth cole sunglasses Entrepreneur, fashion designer and philanthropist, Kenneth Cole. • matrix sunglasses These matrix sunglasses were made popular by the Keanu Reeves character, Neo. • maui jim sunglasses Not too many people know that Maui Jim is a macaw. That's a colorful bird. • nike sunglasses Nike sunglasses is an accessory of the famous sneakers invented in Washington. • oakley sunglasses Did you know the Oakley sunglasses are the most counterfeited sunglasses? • persol sunglasses Persol has been putting great sunglasses on movie stars for decades. • polarized sunglasses If you are going out to play extreme sports or to fish, polarized sunglasses. • police sunglasses Police sunglasses uses international movie stars in ad campaigns.• ralph lauren sunglasses Boy from the Bronx changes name moves to Manhattan makes good. • ray ban sunglasses Ray Ban sunglasses are one of the first name brand sunglasses. • revo sunglasses Do you remember Devo? No, these are revo sunglasses not the same. • roberto cavalli sunglasses Roberto Cavalli has become a world class Italian born designer. • serengeti sunglasses How would you like to be stuck out in the Serengeti desert w/o sunglasses? • silhouette sunglasses When you put on big oversized silhouette sunglasses, you'll look great! • Smith sunglasses Smith Sunglasses: performance eyewear interlock technology. • sunglass hut sunglasses Part of the Luxottica group, the sunglass hut is international! • tommy hilfiger sunglasses Tommy Hilfiger has become an American fashion icon. • valentino sunglasses Valentino that designer of romantic fashion for women branches sunglasses. • versace sunglasses We know we are not alone, we still miss Gianni Versace all the time. • vuarnet sunglasses One of the first name brand sunglasses brands, vuarnet is from the '60s. • wiley x sunglasses Wiley X sunglasses are not for coyotes like Wile E Coyote. It's for you! • yves saint Laurent sunglasses How many out there remember the perfume Rive Gauche? • Yes, we are waiting for Miley Cyrus sunglasses and Zac Efron sunglasses, we can dream!

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Persol Sunglasses (continued from top)  

Within a relatively short period of time, the Persol Protectors were being adopted for use by the Italian military, the Russian, the Swiss and even, eventually, the American military.

In the 1920s a graphic artist named Eugenio Colmo (who was also known as Golia) created the graphic Cinesino in 1920. This Chinese character in round frame black glasses was the mainstay of Persol's advertising campaigns for the next 50 years.
The character and his glasses probably contributed to so many caricatures of Chinese in round sunglasses. This artist also created the stylized graphics for the Italian beverage company, Cinzano.  

Like many sunglass companies, Persol actively has sought out relationships with film stylists and producers. In the early 1960s, they scored another coup when the Italian actor Marcelo Mastrioanni wore their sunglasses in the film, "Divorce Italian Style." The sunglasses were featured prominently in all of the movie's advertisements.

In 1939 the company acquired a patent for their Meflecto system. This advance in technology uses a sequence of stainless steel core and metal cylinders which makes the stems flexible.

In the 1930s they also introduced the Victor Flex, which is a 3-notch system for the sunglasses nose and continues to be used today in their standard model 649.  
 
 
marcelo mastrioanni The Italian hearthrob of the 1960s, Marcelo Mastrioanni in Divorce Italian Style
American actor steve mcqueen
Steve McQueen in his Persol Sunglasses in the film, The Thomas Crown Affair
Tour the tropics!

The Club Med resort in Cancun Mexico (where they love to wear our Tequila Shot Sunglasses) was destroyed by a hurricane in 2005. Since then it has been renovated. Would you like to take a tour of the resort right from the comfort of your own chair?

Did you know . . .

that the Persol Model 649 was created for tram drivers in Turin, Italy who needed large glasses to protect their eyes from air and dust in 1957?

Did you know . . .

that in 1991, Persol opened its first boutique on Rodeo Drive in Los Angeles. In 1995, the trademarks of the company were acquired by the Luxottica Group. The glasses continue to be manufactured in Italy.

Did you know . . .

that the signature silver decoration on Persol sunglasses was originally based on the swords of ancient warriors.
 
 
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Breaking Sunglasses News:  

Did you know there are now Bluetooth Sunglasses? Yes! Released by a company named Inter Brands, they have 100 minutes of standby time, talk time up to 5 hours. The receiver would combine with the sunglasses and if you don't want to wear the sunglasses then you could take it out as the decoration. The Bluetooth receiver could be used for MP3, laptop, desktop computer, cell phone and the skype.

One Hit Wonder or Mogul in Training? Soulja Boy may have rapped about getting F's in school, but since he's become a celeb, the young'un has obviously acquired knowledge in economics. He has a full blitz tied into his new album. In addition to the CD he is about to release, comes "Soulja Boy Sunglasses", his own signature shoes called Yums, as well as a cartoon titled "Bad Little Homies" about him and his friends. "Crank That" started this young man's wheels crankin!

Did you know that rapper/hip hop artist Kanye West is performing in April 2008 and May throughout the USA? Here are some of the current concert locations: Las Vegas at the Red Rock Casino Resort Spa, Albuquerque, New Mexico at the Journal Pavilion, Denver, Colorado at the Pepsi Center, Oklahoma City, Oklahoma at the Ford Center, Austin, Texas at the Frank Irwin Center, Dallas, Texas at the Superpages.com Center [that's a weird name] and in Houston, Texas at the Cynthia Woods Mitchell Pavilion. We offer the white slotted glasses that he made famous in this Stronger video. We call them Kanye West Shutter Shades.

 
 
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Thanks for looking for Persol Sunglasses. Don't forget to consider cheap sunglasses when looking for graduation gifts.

 
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