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Prada Sunglasses • Italian Beauties  
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The Prada company was a relatively unremarkable Italian luggage manufacturer until the early 1980s. Mario Prada, the company's founder, designed handbags, shoes, trunks and suitcases in Milan Italy beginning in 1913.

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No Women Allowed!
In an interesting twist of fashion irony, founder Mario Prada's shop policy was to bar the women of the family from entering his workplace!
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He has been forgiven, ultimately, for it was the cultural thing to do at the time, no judgment will be made here. But we will laugh because in the Prada family, the women have had the last laugh.

In time, he developed trade throughout Europe and into the USA. He kept himself open to modifying construction materials and in time developed his line to include fine leather accessories and waterproof handbags.

In Mario Prada's time, stylish leather luggage was a much more of a status symbol than it is in today's world of Samsonite and American Tourister mass merchandise luggage.

prada wave Mario's son, Alberto, was uninterested in the business and so control of the business followed a matriarchal succession after his death in the mid-1950s. Prada's son Alberto was not interested in the business, so his daughter-in-law ran the store for about 20 years. She passed ownership to her own daughter, Miuccia Prada, who first joined the firm in 1970 before inheriting it eight years later.
 
 
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Sunglasses and eyeglasses are trademarks for many celebrities. We are guardians of Sunglass Culture and hope you enjoy spending some time with us. You'll be amazed!
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Celebrities love Sunglasses! Here are some brands they rep!
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Prada Sunglasses (continued from top)  

In 1978, Mario's granddaughter, Miuccia Prada, took over the company. Miuccia was a former mime who had spent five years studying at Milan's Teatro Piccolo, and had a PhD in political science. Although her qualifications didn't seem appropriate, her sense of fashion was spot on. The label was still mainly a leather goods manufacturer at that point, and had been struggling financially for several years. Sales were about $400,000 a year when Prada inherited the company in 1978. Competition from other fashion houses like Gucci had taken its toll. Miuccia turned things around and steered the House of Prada towards the world of haute couture.

About the same time as she took the helm of the Prada label, Miuccia married Patrizio Bertelli. Bertelli took on the role of business manager, allowing Miuccia to focus on designing and perfecting the new Prada look. Miuccia had been making black waterproof backpacks since 1970, out of a nylon fabric called "Pocone". She unveiled the classic Prada handbag which was simple, sleek, black nylon, and in 1985 it became an overnight sensation.

The bag was functional and sturdy, practical and fashionable. The high price tag that accompanied the handbags caused an onslaught of designer knock-offs, which only helped to make the genuine Prada articles more in demand. In the 1980's, other labels were creating designs that played on sexuality. Frilly, lacy, brightly colored garments that were low cut on top and short on the bottom were popular. Prada hit the runway in 1989 with its pret-a-porter collection, with elegant, simple pieces featuring clean lines, luxurious fabrics, and basic colors. The fashion world took notice, and Prada's popularity skyrocketed.

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Did you see the photo spread in the December 2006 issue of Marie Claire of American actress Jennifer Connolly? She looked great!

In one photo, she is wearing a pair lips sunglasses which match the Rolling Stones logo on her shirt!

 
 
 
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Breaking Sunglasses News:  

Did you know there are now Bluetooth Sunglasses? Yes! Released by a company named Inter Brands, they have 100 minutes of standby time, talk time up to 5 hours. The receiver would combine with the sunglasses and if you don't want to wear the sunglasses then you could take it out as the decoration. The Bluetooth receiver could be used for MP3, laptop, desktop computer, cell phone and the skype.

One Hit Wonder or Mogul in Training? Soulja Boy may have rapped about getting F's in school, but since he's become a celeb, the young'un has obviously acquired knowledge in economics. He has a full blitz tied into his new album. In addition to the CD he is about to release, comes "Soulja Boy Sunglasses", his own signature shoes called Yums, as well as a cartoon titled "Bad Little Homies" about him and his friends. "Crank That" started this young man's wheels crankin!

Did you know that rapper/hip hop artist Kanye West is performing in April 2008 and May throughout the USA? Here are some of the current concert locations: Las Vegas at the Red Rock Casino Resort Spa, Albuquerque, New Mexico at the Journal Pavilion, Denver, Colorado at the Pepsi Center, Oklahoma City, Oklahoma at the Ford Center, Austin, Texas at the Frank Irwin Center, Dallas, Texas at the Superpages.com Center [that's a weird name] and in Houston, Texas at the Cynthia Woods Mitchell Pavilion. We offer the white slotted glasses that he made famous in this Stronger video. We call them Kanye West Shutter Shades.

 
 
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