The former Wimbledon champion will represent the brand at Wimbledon, as well as launching Polo Ralph Lauren's new Interactive Shopping Experience. Wimbledon is considered to be professional tennis' premiere tournament.
2007 marks the second year of Polo Ralph Lauren's five year sponsorship deal to be the Official Outfitter of Wimbledon and supply clothing for all on-court officials, including chair umpires, line judges and ball persons.
Polo Ralph Lauren was the first brand in the tennis tournament's long history to clothe on-court officials.
The 2006 outfits for Wimbledon were designed in navy blue and cream colours. |
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In 2007, luxury fashion brand Polo Ralph Lauren signed up tennis star and commentator Borris Becker as its brand ambassador for the Wimbledon tournament.. |
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Polo Ralph Lauren is also halfway through its four year sponsorship deal of the US Open.
David Lauren, the senior vice president of advertising, marketing and corporate communications for Ralph Lauren, said: "We are thrilled to have Boris on board with Wimbledon, and proud to continue our partnership with this historic sporting event."
Wimbledon is also considered to be one of the premiere social occasions for the sport of tennis elite fans and corporate sponsors. Wimbledon's tennis courts are made of grass. They courts are lush and green at the start of the event, but by the end of the tournament, only the edges have grass remaining. |
Meanwhile, Polo is expanding to Europe, with 50 to 60 store openings planned worldwide in the next five years. It is also developing its home line further; in April, it opened a 14,000-square-foot showroom for interior designers in New York. From luggage to perfume to a restaurant, the Lauren brand is on almost everything. Hilfiger isn't far behind, with his name on everything from dolls to sunglasses to bedding. It's probably only a matter of time before consumers have to choose between painting their bedroom walls Polo Mallet White or Tommy Red. |
- Polo Ralph Lauren
- Headquarters: New York
- Year founded: 1967
- Founder: Ralph Lifshitz (Ralph's family changed its name to Lauren when he was 16 years old)
- Founder's share in the company: 89%
- Chief designer: Ralph Lauren
- Year company went public: 1997
- CEO: Ralph Lauren
- Number of stores: 265
- First store: Rodeo Drive in Beverly Hills, Los Angeles, 1971
- Company logo: a polo player on a horse
- Style: American classic
- Brand icons: Penelope Cruz
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