More about the Stella McCartney Company and Stella McCartney Sunglasses: Stella McCartney designed a clothing and accessories line in 2005 for H&M to increase public awareness of her own brand and to create more affordable options for her fans. The line was released in November 2005 and sold out almost immediately on launch day, due to the similarity (in many cases, almost direct copies) between her expensive main line and the H&M line. Brilliant, rip yourself off!
In 2007, Stella McCartney's limited edition budget range was released to just 100 Target stores exclusively in Australia. The range was priced from $30 for a silk scarf to $200 for a taffeta trench coat. The collection was made in China. This release did not go smoothly with the Aussie's unfamiliar with her size charting.
In January 2008, McCartney's collaboration with Bendon (a lingerie label) was released to department stores, speciality stores and Stella McCartney stores.
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The lingerie showcases the colors of her signature palette: antique pink, blue, grey, and cream.
This ambitious British designer has also released a line of handbags for LeSportsac. The collection consists of travel bags, luggage, baby accessories and bags for mothers with infants and toddlers. The line will be offered at expensive retailers, the Los Angeles and New York Stella McCartney stores, select LeSportsac boutiques, and will be available for purchase online. Do not go to these stores looking for cheap Stella McCartney Sunglasses or knockoff Stella McCartney Sunglasses -- these styles are the real thing! |
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