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Luxottica - US market

The main windows of the new ILORI store on a corner in New York's SoHo district give little away. On a thick sheet of translucent glass, a projector throws up images of fire and volcanoes behind a representation of a flaming phoenix.

The store is owned by Luxottica, the Italian eyewear company, which is hoping to persuade more Americans that sunglasses, like handbags or watches, are an essential luxury accessory.

"You have to remember that in the US, the premium category is classified as anything over $30," says Kevin Bradon, chief operating officer of Luxottica's North American retail stores.

While 90 per cent of Europeans say they would spend more than $30 on sunglasses, in America, the figure is less than 10 per cent.

But inside ILORI, a shop with the look of a modern art gallery, the average pair of sunglasses costs several hundred dollars. (Story continues next page)

White Sunglasses

white sunglasses with Swarovski crystal accents

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We sure hope the white sunglasses phase isn't over any time soon. We have the largest collection of white sunglasses on the planet. Click on any of the white pictures to see more of them!

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It is our great pleasure to ship our fun sunglasses all over the world. We have a European (London) telephone number to make it easy for Europeans to call us, but we are located in New York City. It seems that everyone loves cheap sunglasses all over the world. Thanks to American characters in the movies, our most popular is the Risky Business sunglasses, though some call them Blues Brothers glasses. They black, they're cheap and we ship 'em out quickly via USPS Global Express Mail Service!

We also take colorful neon sunglasses and decorate them with beach themed charms. Guess what we call them? Beach Theme Party Ideas!

Fun News Items About Sunglasses
• Luxottica - US Market, p 1		• LA Fashion, p 3
• Luxottica - US Market, p 2		• Soccer Sunglasses
• Luxottica - US Market, p 3
• Military Gets Sunglasses
• Sunglasses Theft
• Ormond Beach Sunglasses Store
• Sunglasses Worn in Bank Robbery
• Enormous Sunglasses, p 1
• Enormous Sunglasses, p 2
• Enormous Sunglasses, p 3
• Hot Active Wear Market, p 1
• Hot Active Wear Market, p 2		• Protecting Your Sunglasses, p 1
• Hot Active Wear Market, p 3		• Protecting Your Sunglasses, p 2
• Hot Active Wear Market, p 4		• FBI Wants No Sunglasses in Banks, p 1
• Hot Active Wear Market, p 5		• FBI Wants No Sunglasses in Banks, p 2
• Hot Active Wear Market, p 6		• FBI Wants No Sunglasses in Banks, p 3
• Robbed Three Nights in a Row, p 1		• FBI Wants No Sunglasses in Banks, p 4
• Robbed Three Nights in a Row, p 2		• Luxury Eyewear, p 1
• Versace Sunglasses Stolen		• Luxury Eyewear, p 2
• Beckham Sunglasses		• Luxury Eyewear, p 3
• Ludacris Sunglasses, p 1		• Luxury Eyewear, p 4
• Ludacris Sunglasses, p 2		• Sunglasses ID Thief
• LA Fashion, p 1		• Poker Tournament Sunglasses, p 1
• LA Fashion, p 2		• Poker Tournament Sunglasses, p 2

At Shades of Fun, we are one of the most unusual sunglasses companies in the world. We offer a truly wide range of interesting products. For example, our line of sunglasses that a lot of people really like are our graduation gifts. Most people don't think of sunglasses as graduation gifts, whether it is for Nurses, or Medical School Graduation or even Law School Graduation Gifts, our sunglasses are really a great value.

Remember us around time for the Christmas holidays. We have great ideas for cheap Secret Santa ideas or just easy-to-give gifts for people you know at your office! Take a look at our Christmas Gift Ideas.

Take a look at our fabulous collection of fun and novelty sunglasses!

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Thanks for visiting Shades of Fun! We hope you'll remember us next time you are going out on vacation or on a cruise. The photographs you take of your friends and family wearing our fun sunglasses will make great photo memories that will last for years and years!

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Thanks for visiting Shades of Fun! We hope you enjoy poking around our fun little website. It is chock full of fun surprises about sunglasses. Spend some time and enjoy quick shipping all over the world! Need a quick costume for Halloween? All you need is your shades of fun!

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40th Birthday Gift Ideas • 50th Birthday Gift Ideas • 60th Birthday Gift Ideas • Cocktail Party Ideas • Beach Party Ideas • White Sunglasses • Wine Glasses • Wine Party Ideas • Graduation Gifts • Nursing Gifts • Law School Graduation Gifts • Medical School Graduation Gifts • Imprinted Sunglasses • Star Shape Sunglasses • Central Park Walking Tour • Christmas Gift Ideas • Birthday Party Ideas • New Year's Eve Glasses • Golf Gifts • Birthday Present Ideas • Designer Sunglasses • New Year's Eve Times Square • Playa del Carmen Cancun Airport Bus Location • Cocktail Recipes • Quinceañera Gifts • Cheap Designer Sunglasses • Prom Sunglasses • Decorating Mortarboards Decorated • NYC Knockoff Bags Purse Handbags

Breaking Sunglasses News:

July 2008 - An ebay trader was given a suspended prison sentence and a tagging order after admitting dealing in counterfeit sunglasses when he appeared before a court in England. The trader was sentenced to eight months imprisonment suspended for 12 months and was given a three-month curfew order requiring him to wear a tag and be at home between eight in the evening and six in the morning. He was also ordered not to use ebay for 12 months. Acting on a complaint received from the public, officers from Gloucestershire County Council Trading Standards Service in England seized 65 pairs of sunglasses bearing the brand names Oakley Sunglasses and Chanel Sunglasses from the now-convicted trader. These were all marked with registered trademarks and designed to fool the public that they were the genuine product. Bad boy.

July 2008 - Columbus Geographic Systems has launched a new product demo for an advanced navigation system for New York's Central Park. The demo is available at http://www.columbusgis.com/CentralParkDemo.asp. The product demo displays mapping and aerial imagery of the park including over 200 points of interest and enables visitors to find their own location at any given point. For more fun, see our Walking Tour of Central Park!

Brad Pitt and Angelina Jolie could have had France's child photography laws in mind when they chose that European country for the birth of their twins in July. French law is tough on paparazzi, especially when it comes to snapping photos of children. There's general agreement on the need to shield children from the media. To avoid lawsuits, magazines regularly blur out the faces of celebrities' children or simply pull the photos. If Brad and Angelina want to take their family out for a stroll in a French park, all wearing sunglasses, minding their own business, a photographer can be sued in France for destroying their privacy. Even if they are French sunglasses, like Chanel Sunglasses.


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Refund Policy: Products returned within 14 days of the initial sale provided they are in perfect condition. We provide a refund for the cost of the product less an 8% restocking charge. We do not refund shipping costs.