Style iGR00 - Gradient Lens Sunglasses Classic shape black frame sunglasses with super soft gradient lens colors. Mix and match color lenses encouraged! Beautifully soft gradient lenses with full UV protection ready are set in classic black frame sunglasses. High gloss polycarbonate frames feature silver metal charm embellishments as decorations on either side of the front of the frame. Put your logo on one or both of these sunglasses. Ships from Florida inside the USA and worldwide.
Customers often wonder how much space is available to imprint their logo on the side of our sunglasses. The widest area of our sunglass arm is ½ inch tall. Half of that space, or ¼ inch of height, is available as an imprint. From a length standpoint, our imprintable space is 2 inches long. Customers should understand the relationship between height and width when designing their imprinted sunglasses. In the example above, there is an accent mark which is part of the trademark of the logo. This uses of available height and the typeface has to shrink in order to accommodate the height requirements used by the accent mark. If the accent mark was eliminated, then the characters could have been enlarged and the logo might have looked larger. But trademark pieces of a logo or an important piece of the brand and, as a result, we printed the sunglasses as you see in the above rendering.
Corporate branding, how hard could it be?
Pioneering a new brand logo → There has never been more competition for consumers' eyes and ears then in the 21st century. There are small screens, big screens, screens on watches, screens on rings. Your attention is scattered and demanded everywhere. There are moving advertisements on bus stop shelters, there are moving advertisements in places where there has never been such before, like on the sides of buildings and not just in Times Square. Many believe that a way to cut through all these spaces is to maintain a steady image. A steady image does not mean using the same picture over and over, but rather the same style of message. The position of a logo in a frame, or on a piece of clothing or positioned as a banner are techniques employed to create a continuous messsage.
Create a little logo
Even a young entrepreneur with a hot idea will want to spend some time and maybe even money to brand that product or service. If the entrepreneur has access to a talent pool of one person, then the quality of the branding will be directly related to that person's creative ability. The simplest, most pure process to create a corporate brand for a new product is to choose a typeface or font, style it to be bold, normal weight or italic. Select one or more ink colors to use and the job is complete. That is on the simple side. Creating a corporate brand within a large organization is a far more complex process with hundreds of thousands of dollars invested in the look and feel of the logo and ancillary marketing materials.
Fonts, established or custom?
There are thousands and thousands of fonts that products can use to create logos. For many companies, this could be sufficient. Typefaces can be tweaked easily by stretching, skewing or kerning. By opening up or tightening the space between characters in the name of a brand, dramatic changes in perception can be achieved. For companies with a corporate-sized budget, there is always the option to create a brand new font for their logo or line of products. This is a very very expensive endeavor. There are graphic artists who specialize in typography, and although they are relatively few in number, there are artists who have a specialty in creating custom typefaces. Creating a typeface to match the idea of the product is a time-honored method of branding a new product or re-branding an old product.